Who I Am: Beyond the Business Cards
You may know me as one of the original founders of Edible Vancouver Island, or perhaps as an owner of Paradise Valley Golf Course in Medicine Hat. Maybe we've connected through my business consulting work, where I help tourism and hospitality companies with strategy and growth. The truth is, I'm all of these things and more—but none of these roles fully captures who I am at my core.
A Business Innovation Catalyst
What defines me isn't what appears on my LinkedIn profile or my website. It's how I think, connect, and create value in every environment I enter. I'm a catalyst—someone who makes things happen when others are still contemplating possibilities or hesitating at the start line.
Have you ever noticed how some people seem to thrive in chaos while others seek certainty? I'm definitely in the first camp. I’ve always been the one to buy a new house, start a new business (and another new business) and make life-changing decisions all at the same time. If you know, you know!
The Core of Who I Am
My superpower lies in discernment—that intuitive ability to evaluate ideas and situations without needing weeks of analysis. Pair that with a natural talent for galvanizing others into action, and you've got my essential formula. I don't just see the path from A to Z; I create it and bring others along for the journey.
What truly energizes me? Making things happen. Not just dreaming or planning, but actually pulling pieces together and watching them transform into something remarkable. Whether launching a magazine, building a multi-million dollar business, or helping a client navigate their next big transition, I get a genuine rush from bringing ideas to life.
Why My Journey Matters to Your Business
Every business owner hits crossroads—moments when you need someone who's walked multiple paths and can see around corners you didn't know existed. My non-linear career isn't a liability; it's precisely what enables me to spot connections others miss.
I'm what author Barbara Sher would call a "scanner" rather than a "diver." After years of criticizing myself for not finding my one true passion, I finally accepted that I excel in exploring, figuring things out, and kickstarting new projects. When I embraced this truth, everything became more interesting.
What This Means For You
When we work together, you get all of me—the technology background, the hospitality expertise, the publishing and media know-how, the investor mindset—all focused on your unique situation. I won't be hands-on with your customers (that's your strength), but I'll excel at connections, strategy, and making things happen—especially when you're afraid of failure or hesitant to take those next steps.
I bring a confidence born from knowing exactly who I am and who I'm not.
"Confidence is knowing who you are, owning who you are not,
and embracing yourself through it all."
Why Partner With Me?
You're not getting a supporting cast member for your business story—you're getting a co-creator who's equally invested in your success. I won't be defined by your business or limited by conventional approaches. I'll bring fresh perspectives, powerful connections, and proven strategic thinking to every challenge we face.
What questions are you afraid to ask about your business? What growth are you hesitating to pursue? What transitions keep you up at night?
Let's explore those questions together. Because at the end of the day, I'm not here to follow a predetermined playbook; I'm here to write a new one with you. Let's make something happen.