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Business Performance for Tourism, Hospitality & Food Businesses

Organizations don't always need more advice. Sometimes they need an experienced leader who can step in, see the bigger picture, bring people together and get things moving.

I help tourism, hospitality and food-related businesses identify opportunities, improve performance and turn plans into action.

I've spent nearly 30 years building, owning and leading businesses — managing operations, developing opportunities, leading teams, navigating change and turning ideas into results. I bring an owner's perspective to every engagement, and understand the relationship between strategy, financial performance, operations, people and the customer experience.

I tend to work as a bridge — between finance and operations, strategy and execution, or development and business management. Whether a business is considering expansion, preparing for financing or a sale, or simply looking for ways to improve profitability, I enjoy digging into the details, identifying opportunities and figuring out what makes sense.

Sometimes that means taking an independent look at a business challenge, developing a growth plan, or working alongside management to implement improvements. Other times it means stepping into a leadership role during a period of growth, change or transition.

I'm strategic, but also practical. I like understanding how a business really works, recognizing opportunities and helping shape a direction people can get excited about. I do my best work with owners and leadership teams who value fresh perspectives, are open to new ideas and are ready to invest in making meaningful change happen.

Let’s Connect

- Do you understand what's actually happening in your business right now?
- Are you seeing reality, or the story you've been telling yourself?
- Do you have the information you need to make good decisions?
- How motivated and engaged do you feel about your business?
- Are you energized by your work, or drained by it?
- Are you surrounded by people who fuel your momentum or deplete it?
- Do you know what deserves your attention right now?
- Can you distinguish between urgent and important?
- Are you making progress, or just staying busy?

THE STRATEGY FRAMEWORK

A Diagnostic Tool for Leaders

CLARITY + ENERGY + FOCUS = STRATEGY

Strategy doesn't come from more planning. It emerges when three things align: Clarity, Energy, and Focus. When any one is missing, leaders get stuck — spinning on decisions, losing momentum, or working hard on the wrong things. I use this framework to help business owners quickly identify where the real work needs to happen, so they can stop overthinking and start moving.

WORKING TOGETHER

Book a Conversation

BUSINESS PERFORMANCE / STRATEGIC ADVISORY

Every business reaches a point where an outside perspective can make all the difference.

Sometimes it's a leadership team deciding where to invest next. Sometimes it's a business preparing for growth, repositioning its brand, navigating ownership transition or launching a new initiative. Other times it's an organization that needs an experienced executive to step in and help lead the business through change.

My work is intentionally hands-on and tailored to each engagement. I provide strategic advice, interim executive leadership and project support — connecting the big picture with the practical work of making things happen.

Some engagements begin with The Outside View, a structured assessment of business performance, opportunities and challenges. Others begin with a specific project or leadership need.

Every situation is different. My role is to bring experience, perspective and practical thinking to help organizations make confident decisions, strengthen performance and move forward.

→ The Outside View

Sharing some thoughts…

Insights

Is Your Business Data Helping You Make Better Decisions?

These days, most businesses have access to some really sophisticated reporting capabilities. But how much of it are you actually taking advantage of? Are you taking the time to go through the reports, understand what they’re trying to tell you, and then making effective decisions based on the data?

Are You Ready to Grow Your Business? What’s Stopping You?

What could your business become if capacity, capital and confidence weren’t an issue?

If you had an extra $100k, $1 million or $10 million next week, what would you do with it? And what would that investment do for your business?

When Borrowing is Too Easy

We had a great team of advisors around us — bankers, lawyers, accountants. But the thing about advisors is this: if you don’t know what questions to ask, you may not get the answers you need. It’s a case of “what you don’t know can hurt you!"

The Messy Middle

My husband and I moved to a new house last week.
It's fun and exciting, but also exhausting. And it’s a clear reminder that change — even when it's positive— isn’t always (meaning rarely) comfortable.

What Decisions are you Sitting on?

I ask myself time and again, what if we’d done it all sooner? And why did we wait? What if our decisions weren’t driven by an exit, but by more strategic thinking along the way?

No Limits, No Boundaries

I work every day with intelligent, ambitious, forward-focused entrepreneurs. People building aqua- and agriculture operations that will reshape how we think about food. Tech companies solving real problems. Tourism operators redefining what “sustainable” actually means. Our region is producing some of the most innovative ideas in the country. It’s why I do what I do. I’m committed to serving other business owners in a way that I didn’t have access to. In a way I didn’t even know existed!

What Will it Take for you to Stop Playing Safe?

In hindsight, it would’ve been much easier if we hadn’t waited for crisis to force us into changing our business model. Forced innovation is expensive—financially and emotionally. What if we'd spent the previous five years gradually evolving our model instead of defending the status quo? What if we'd been proactive instead of reactive?"

Who I Am: Beyond the Business Cards

What defines me isn't what appears on my LinkedIn profile or on my website. It's how I think, connect, and create value in every environment I enter. I'm a catalyst—someone who makes things happen when others are still contemplating possibilities or hesitating at the start line.

Beyond Tools: AI as Your Business Thought Partner

As small business owners grapple with how they might use Artificial Intelligence in their daily work, I continually find new ways to lean on my AI assistants. Everyone has a different perspective on using these tools—whether for content creation, data analysis, or marketing. These are all valid and useful. But just as often I find myself using AI as a thought partner.

Preparing Your Business for a Successful Sale: Creating Value Beyond the Balance Sheet

Have you considered what story your business tells? Is it a narrative of untapped potential and solid foundations, or does it present as an owner-dependent operation with murky financials?